Why this platform exists
Marketing is too complex to manage with fragmented data and disconnected tools.
-
MTP agencies were leaving intelligence on the table
Client data lived in silos. Brand, media, and performance teams couldn't see the full picture, so neither could clients.
-
Every media dollar deserves a business outcome tied to it
The platform connects brand story → media spend → revenue impact in one closed loop. Every insight feeds the next strategy.
-
Your CPM fee already buys you access
CPA, MMM, CBI, and Resonance snapshot pulls are included for all media agency clients. You just have to use them.
The platform
Eight tools. One intelligence layer.
Select a tool to learn what it does, when to use it, and how to get started.
Included in CPM fee
Separately scoped
BI
Business Intelligence / Dashboarding
Connected reporting dashboards that link marketing investment to business outcomes. Scoped per engagement.
Scoped separately Learn more — coming soonPMR
Performance Media Rating
0–100 audit of media programs against algorithmic best practices across 9 channels, with a 90-day improvement roadmap.
Scoped separately Learn more — coming soonMTA
User Journey Intelligence
The User ID Graph connecting ad impressions to conversions. The foundational signal layer that feeds MMM and targeting.
Scoped separately Learn more — coming soonResonance+
Full Resonance Reports
Complete four-dimension scoring with full heatmaps, detailed recommendations, and rhetoric/sentiment analysis.
Scoped separately Learn more — coming soonAll materials
Your source of truth for everything.
Decks, one-sheeters, FAQs, requirement lists, and case studies — everything your team needs to talk about and sell the MTP Intelligence platform.
Platform Overview
Deck · PowerPoint
MTP Intelligence Platform — Full Deck
Complete overview covering measurement approach, all 8 tools, the feedback loop, and case insights.
Download ↓One-Sheeter · PDF
Platform One-Sheeter
All 8 tools, CPM fee structure, participation requirements, and separately scoped engagements on one page.
Download ↓Questionnaire · PDF
Brand Alignment Discovery Questionnaire
Three-layer discovery instrument for Top 30 client sessions.
Download ↓Case studies
Higher Education · MTA
Awareness → Consideration path optimization
User Journey Intelligence surfaced conversion path behaviors that reshuffled spend across channels.
10x
improvement in conversion success rate on the Awareness → Consideration path
Financial Services · MMM
Budget reallocation driven by saturation modeling
MMM identified channel saturation and modeled reallocation with projected ROAS lift.
4.7x
predicted ROAS after channel reallocation, vs. 4.1x prior plan
Support & contact
Three ways to reach RADaR.
Whatever the need — new business support, tool questions, brainstorming — RADaR is one step away.
Slack: Fastest Path
#radar-mtp-intelligence-platform-help
Best for quick asks. Submit your request using the intake form pinned in the channel.
- Tool questions or quick guidance
- Quick CBI competitive snapshot
- Brainstorming support
- New business discovery kick-off
Email: Structured Requests
Reaches the full RADaR product team. Best for anything that needs a written trail or formal proposal.
- New client scopes or SOW requests
- MMM eligibility data review
- Full Resonance report requests
- PMR audit requests
New Business Support
Slack or email. Tag as "new biz"
Reach out and tag it as new biz and we'll prioritize it.
- CBI competitive snapshot for prospect
- MMM demo walkthrough request
- Resonance creative test for pitch
- Platform overview deck for agency
Common questions
Is my client eligible for MMM?
You need 2+ years of daily data and outcome metrics. Email [email protected] for a data review. There's a low-cost entry path for eligible clients.
What does the CPM fee actually include?
CPA, MMM, and CBI access, plus Resonance snapshot pulls for new business. All dashboarding and full reports are scoped separately based on data sources.
What's the minimum to get started?
A master data table or custom dashboard so RADaR can access and map client data. Without this, the tools can't function as a connected intelligence layer.
How long does an MMM build take?
Once clean data is in the system, typically one week. Timing varies based on client segmentation complexity and current request volume.
Latest from the backlog
-
MMM version 1.1 now available
Our second major release of the Media Mix Modeling tool builds on the 1.0 foundation with a re-architected data model, a hardened deployment path, a refreshed reporting UI, and a runtime upgrade. Here’s what’s new. Built for many clients and projects The headline change is a move from a single-view tool to a true multi-client,... -
We Built a Brain for Your Campaign Data. Meet your Campaign Performance Assistant (CPA).
Campaign Performance Assistant by Meet The People Dark banner with grid background, funnel ring motif on the left, and connected data nodes on the right Campaign Performance Assistant BY MEET THE PEOPLE Your clients’ marketing data has been trying to tell you something for months. We finally built something that listens. Let me tell you... -
CBI’s Resident Advisor: A Faster Way to Think with Creative Intelligence
For some time now, Creative Brand Identity has been built around a simple idea: better inputs lead to better decisions. Our approach has reflected that. When you run a “pull” in CBI, you’re asking the system to go deep, analyzing digital properties across a wide range of structured factors, synthesizing them into a comprehensive report.... -
On Moltbot, and Losing Human Agency
Tech nerd internet was set on fire this week with lobster emojis as an open source project, “OpenClaw” received a legal notice from Anthropic to discontinue their use of the term “Clawdbot” for their autonomous agent system. Clawdbot “molted”, as lobsters do, into something called Moltbot, and a software engineer posted a viral video of... -
Campaign Performance Analyst Architecture Update
The Campaign Performance Analyst (CPA) project at RADaR has shifted from standard AWS/Snowflake tools to a custom Python architecture featuring proprietary custom AI agents and Anthropic's Model Context Protocol (MCP) Server. This overhaul significantly improved flexibility and cut query response times from two minutes to under 20 seconds. -
Campaign Intelligence Technical Architecture Research
As we move into development of our latest tool, Campaign Intelligence, we need to take a look at the high-level architecture and available resources before moving forward. This document serves as a reference for the research we did, the benefits and drawbacks of using specific integrations for our product, and the reasoning behind any decisions...