the Backlog_
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A working pile of ideas, experiments, and real work
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You’ve found us. Welcome. What follows is a public collection of thoughts, experiments, lessons, and occasional opinions from the folks building products and innovative technical solutions at Meet The People. This is where we write about what we’re working on, what we’ve learned (typically the hard way), and how we think about building things that actually ship. No thought leadership buzzwords were harmed in the making of this blog. Enjoy.
Here’s the Latest…
Showing 1 – 9 out of 9
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From Bayesian MMM to Actionable Predictions: A More Practical Way to Build and Use Marketing Mix Models
Marketing Mix Models are often discussed as if the hardest problem is fitting the model. In practice, fitting the model is only the beginning. The harder challenge is turning a complex, uncertain statistical model into something that can reliably support real-world decisions. Our approach is built around a simple idea: separate learning the system from using… -
Campaign Performance Analyst Architecture Update
The Campaign Performance Analyst (CPA) project at RADaR has shifted from standard AWS/Snowflake tools to a custom Python architecture featuring proprietary custom AI agents and Anthropic’s Model Context Protocol (MCP) Server. This overhaul significantly improved flexibility and cut query response times from two minutes to under 20 seconds. -
Campaign Intelligence Technical Architecture Research
As we move into development of our latest tool, Campaign Intelligence, we need to take a look at the high-level architecture and available resources before moving forward. This document serves as a reference for the research we did, the benefits and drawbacks of using specific integrations for our product, and the reasoning behind any decisions… -
The Human-Led, AI-Powered Formula Behind Coegi’s Programmatic Advertising Success
AI has become a dominant force across industries, but in programmatic advertising, it’s more than just a buzzword – it’s the backbone. While artificial intelligence enables us to automate and optimize media buying at lightning speed, the real differentiator lies in the human strategies that shape how AI is applied. At Coegi, we believe that… -
Why VSA Is Designing for Better
For most creatives, design is a lifestyle. And the desire to create isn’t something that starts when a client walks through our doors. I’ve been thinking for a while about how to best showcase VSA’s passion for design. And a few months ago, one of our designers—unprompted and over a weekend—redesigned the Delta logo. I’ll… -
These Two Paths, When Combined With Luck, MIGHT Land You a Viral Video
As far as video production teams go, we’re extremely fortunate. Why? Because at least several times a year, we’re hired by clients to produce a video that’s a truly special concept. It might be a commercial for a product or service where we lean heavily into off-beat humor, or a fundraising video that tells a… -
Need a New Video Strategy for 2025? Answer These 4 Questions.
Whether you’ve been using professionally produced video as a marketing tool for your business for years or this is your first time investing in a production partner, it’s important to know that how and where video content is consumed is a moving target. And as such, it’s a good idea to revisit your video strategy… -
People First. AI Forward: How Meet the People Is Operationalizing AI
AI is forcing a redefinition of how we work. It’s showing up in meetings, briefs, workflows, and pitches faster than most people expected. But while the pace of adoption is accelerating, the need for clarity and alignment on how to use it, and when to use it. These incredible tools can process more information than… -
Top Brands Grew 67% During Prime Week — Here’s How They Did It
So how was Prime Week 2025? It depends on who you ask. Amazon didn’t release numbers—just repeated its usual “best ever” line. Analyst reports were mixed: Momentum said it was down, Adobe said it was up. Our take? Prime Week was up 10–15% compared to 2024. However, that average hides the wild perform swings we…