AI has become a dominant force across industries, but in programmatic advertising, it’s more than just a buzzword – it’s the backbone. While artificial intelligence enables us to automate and optimize media buying at lightning speed, the real differentiator lies in the human strategies that shape how AI is applied. At Coegi, we believe that...

For most creatives, design is a lifestyle. And the desire to create isn’t something that starts when a client walks through our doors. I’ve been thinking for a while about how to best showcase VSA’s passion for design. And a few months ago, one of our designers—unprompted and over a weekend—redesigned the Delta logo. I’ll...

So how was Prime Week 2025? It depends on who you ask. Amazon didn’t release numbers—just repeated its usual “best ever” line. Analyst reports were mixed: Momentum said it was down, Adobe said it was up. Our take? Prime Week was up 10–15% compared to 2024. However, that average hides the wild perform swings we...