Media Mix Models (or MMMs) are often discussed as if the hardest problem is fitting the model. In practice, fitting the model is only the beginning. The harder challenge is turning a complex, uncertain statistical model into something that can reliably support real-world decisions. Our approach is built around a simple idea: separate learning the system...
Tag: ML
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Campaign Intelligence Technical Architecture Research
As we move into development of our latest tool, Campaign Intelligence, we need to take a look at the high-level architecture and available resources before moving forward. This document serves as a reference for the research we did, the benefits and drawbacks of using specific integrations for our product, and the reasoning behind any decisions...