Our second major release of the Media Mix Modeling tool builds on the 1.0 foundation with a re-architected data model, a hardened deployment path, a refreshed reporting UI, and a runtime upgrade. Here’s what’s new. Built for many clients and projects The headline change is a move from a single-view tool to a true multi-client,...
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We Built a Brain for Your Campaign Data. Meet your Campaign Performance Assistant (CPA).
Campaign Performance Assistant by Meet The People Dark banner with grid background, funnel ring motif on the left, and connected data nodes on the right Campaign Performance Assistant BY MEET THE PEOPLE Your clients’ marketing data has been trying to tell you something for months. We finally built something that listens. Let me tell you... -
CBI’s Resident Advisor: A Faster Way to Think with Creative Intelligence
For some time now, Creative Brand Identity has been built around a simple idea: better inputs lead to better decisions. Our approach has reflected that. When you run a “pull” in CBI, you’re asking the system to go deep, analyzing digital properties across a wide range of structured factors, synthesizing them into a comprehensive report.... -
On Moltbot, and Losing Human Agency
Tech nerd internet was set on fire this week with lobster emojis as an open source project, “OpenClaw” received a legal notice from Anthropic to discontinue their use of the term “Clawdbot” for their autonomous agent system. Clawdbot “molted”, as lobsters do, into something called Moltbot, and a software engineer posted a viral video of... -
Campaign Performance Analyst Architecture Update
The Campaign Performance Analyst (CPA) project at RADaR has shifted from standard AWS/Snowflake tools to a custom Python architecture featuring proprietary custom AI agents and Anthropic's Model Context Protocol (MCP) Server. This overhaul significantly improved flexibility and cut query response times from two minutes to under 20 seconds. -
Campaign Intelligence Technical Architecture Research
As we move into development of our latest tool, Campaign Intelligence, we need to take a look at the high-level architecture and available resources before moving forward. This document serves as a reference for the research we did, the benefits and drawbacks of using specific integrations for our product, and the reasoning behind any decisions... -
The Human-Led, AI-Powered Formula Behind Coegi’s Programmatic Advertising Success
AI has become a dominant force across industries, but in programmatic advertising, it’s more than just a buzzword – it’s the backbone. While artificial intelligence enables us to automate and optimize media buying at lightning speed, the real differentiator lies in the human strategies that shape how AI is applied. At Coegi, we believe that... -
People First. AI Forward: How Meet the People Is Operationalizing AI
AI is forcing a redefinition of how we work. It’s showing up in meetings, briefs, workflows, and pitches faster than most people expected. But while the pace of adoption is accelerating, the need for clarity and alignment on how to use it, and when to use it. These incredible tools can process more information than...