If you work across Coegi, RADaR, Saltwater, VSA or any team in the MTP network, you already know the drill with Creative Brand Identity: point it at a client or prospect, wait for the deep dive, get back a comprehensive report you can build a strategy on. It’s thorough. It’s also not built for the...
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We Built a Brain for Your Campaign Data. Meet your Campaign Performance Assistant (CPA).
Campaign Performance Assistant by Meet The People Dark banner with grid background, funnel ring motif on the left, and connected data nodes on the right Campaign Performance Assistant BY MEET THE PEOPLE Your clients’ marketing data has been trying to tell you something for months. We finally built something that listens. Let me tell you... -
CBI’s Resident Advisor: A Faster Way to Think with Creative Intelligence
For some time now, Creative Brand Identity has been built around a simple idea: better inputs lead to better decisions. Our approach has reflected that. When you run a “pull” in CBI, you’re asking the system to go deep, analyzing digital properties across a wide range of structured factors, synthesizing them into a comprehensive report.... -
On Moltbot, and Losing Human Agency
Tech nerd internet was set on fire this week with lobster emojis as an open source project, “OpenClaw” received a legal notice from Anthropic to discontinue their use of the term “Clawdbot” for their autonomous agent system. Clawdbot “molted”, as lobsters do, into something called Moltbot, and a software engineer posted a viral video of... -
Campaign Performance Analyst Architecture Update
The Campaign Performance Analyst (CPA) project at RADaR has shifted from standard AWS/Snowflake tools to a custom Python architecture featuring proprietary custom AI agents and Anthropic's Model Context Protocol (MCP) Server. This overhaul significantly improved flexibility and cut query response times from two minutes to under 20 seconds. -
Campaign Intelligence Technical Architecture Research
As we move into development of our latest tool, Campaign Intelligence, we need to take a look at the high-level architecture and available resources before moving forward. This document serves as a reference for the research we did, the benefits and drawbacks of using specific integrations for our product, and the reasoning behind any decisions...