MMM v2.0 Now Available We’re excited to announce the release of Media Mix Modeling (MMM) 2.0, our biggest update to the tool since its initial launch. While version 1.1 focused primarily on improving the platform’s infrastructure and reporting capabilities, version 2.0 introduces some significant enhancements to the underlying modeling process, expands support beyond digital media,...
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Product Update
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MMM version 1.1 now available
Our second major release of the Media Mix Modeling tool builds on the 1.0 foundation with a re-architected data model, a hardened deployment path, a refreshed reporting UI, and a runtime upgrade. Here’s what’s new. Built for many clients and projects The headline change is a move from a single-view tool to a true multi-client,... -
Campaign Performance Analyst Architecture Update
The Campaign Performance Analyst (CPA) project at RADaR has shifted from standard AWS/Snowflake tools to a custom Python architecture featuring proprietary custom AI agents and Anthropic's Model Context Protocol (MCP) Server. This overhaul significantly improved flexibility and cut query response times from two minutes to under 20 seconds.