One question that can come up when working with a Marketing Mix Model is why the totals shown for individual segments do not always add up perfectly to the total shown under All Segments. For example, you may see conversions attributed to All Segments that are higher than what you get when you manually add...
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Product & Process
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Hey there. How the heck are ya?
What happens when you put a talented group of ragtag radar 'blipsters' into a room and shake it up and ask them to build some software products? I'm not quite sure but we're going to find out soon enough.