Our second major release of the Media Mix Modeling tool builds on the 1.0 foundation with a re-architected data model, a hardened deployment path, a refreshed reporting UI, and a runtime upgrade. Here’s what’s new. Built for many clients and projects The headline change is a move from a single-view tool to a true multi-client,...
Author
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Sami Baugher
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We Built a Brain for Your Campaign Data. Meet your Campaign Performance Assistant (CPA).
UPDATE: September 9, 2026 CPA is now available to all MTP employees. Updates and improvements since our initial release include: Campaign Performance Assistant by Meet The People Dark banner with grid background, funnel ring motif on the left, and connected data nodes on the right Campaign Performance Assistant BY MEET THE PEOPLE Your clients’ marketing...