MMM v2.0 Now Available We’re excited to announce the release of Media Mix Modeling (MMM) 2.0, our biggest update to the tool since its initial launch. While version 1.1 focused primarily on improving the platform’s infrastructure and reporting capabilities, version 2.0 introduces some significant enhancements to the underlying modeling process, expands support beyond digital media,...
Author
4 entries
Sami Baugher
-
-
Why Your MMM Segment Totals May Not Add Up — And Why That’s Not Necessarily a Problem
One question that can come up when working with a Marketing Mix Model is why the totals shown for individual segments do not always add up perfectly to the total shown under All Segments. For example, you may see conversions attributed to All Segments that are higher than what you get when you manually add... -
MMM version 1.1 now available
Our second major release of the Media Mix Modeling tool builds on the 1.0 foundation with a re-architected data model, a hardened deployment path, a refreshed reporting UI, and a runtime upgrade. Here’s what’s new. Built for many clients and projects The headline change is a move from a single-view tool to a true multi-client,... -
We Built a Brain for Your Campaign Data. Meet your Campaign Performance Assistant (CPA).
UPDATE: September 9, 2026 CPA is now available to all MTP employees. Updates and improvements since our initial release include: Campaign Performance Assistant by Meet The People Dark banner with grid background, funnel ring motif on the left, and connected data nodes on the right Campaign Performance Assistant BY MEET THE PEOPLE Your clients’ marketing...